Telenor Pakistan announced today that the company’s customer base has crossed 25 million subscribers. The country’s second largest mobile operator grew in 2009-10 by adding subscribers at a rate of 14%, the highest in the telecom industry for the year.

Speaking about the landmark, Aamir Ibrahim, Chief Marketing Officer, Telenor Pakistan, said: “With our strong people-focused culture, which is our core strength, and a wide distribution network, we are set to take on new challenges and reach new heights. Telenor Pakistan has the vision of becoming more than a telecommunication business, an example of this is easypaisa, our mobile banking service, which is helping to serve the unbanked population of Pakistan. We are grateful to and congratulate our stakeholders and our partners in the telecom industry and the government whose support has been vital in our achieving this milestone.”

Telenor Pakistan is the country’s largest European investor, having brought in more than USD2 billion worth of investment. In 2010 it won the Best Place to Work Award from Pakistan Society of HR Management & Engage Human Resources; Telenor easypaisa was recognized as the Best Mobile Money Transfer Entrant of the Year at the world’s first Mobile Money Transfer Awards for its diverse suite of mobile banking services.