Lahore- Founded in 1930, Himalaya specializes in Health and Wellness with an impressive product range in personal care and pharmaceuticals. The brand is synonymous with gentle, safe and efficacious herbal products and has an extensive range of natural and safe products with rare herbs collected from the foothills of the Himalayas. Each and every product at Himalaya combines years of dedicated research and is manufactured keeping the highest quality standards, thereby assuring complete purity and safety. The brand has always focused on developing safe, natural and innovative remedies to help people lead healthier lives. The Himalaya product range includes face care, hair care, body care, baby care, health care and oral care.
Himalaya isa well-established Brand in Pakistan and has grown to becomeone of the top sellingskin care brands in the country.The critically-acclaimed and popular Pakistani actress, Ayeza Khan is the brand ambassador for its “Purifying Neem Face Wash” – the brand’s flagship product. In the latest TV commercial, Ayezaseeks to educate young consumers about how Himalaya Purifying Neem Face Wash, with its soap-free formulation, helps solve skin problems like pimples.
“The constant humid weather of Pakistan causes problems of oily skin and pimples regularly and is a common concern for all of us. Many youngsters in our society still use soaps, but this may aggravate the pimple problems. Taking the role of Brand Ambassador for Himalaya, I look forward to creating awareness in our younger generation about understanding their skin and the care needed to have a clear and problem free skin” said Ayeza Khan.
“Being one of the oldest brands advocating the use of safe and natural skincare products, Himalaya has always strived to create high-quality, gentle products. Through our campaign, we want to drive the message of how Himalaya Neem Facewash, with its unique blend of Neem and Turmeric, known for their anti-bacterial and anti-inflammatory properties, is a safe and effective way of overcoming pimple problems instead of soaps. It is a soap-free formulationand is trusted by millions of consumers world-over and is the highest selling Face Wash in many countries,” said Ms. Fatina Dababneh, General Manager Marketing, Himalaya Dubai.
According to Mr. Hammad Zahid,the country head in Pakistan, “Himalaya Neem Face Wash is now available in more than 20000 stores across the country. Our objective is to make sure that we make Himalaya Neem Face Wash accessible to as many youngsters as possible with the message of ‘Pimples Hai To Soap Nahi, Sirf Himalaya Neem Face Wash Hi Hai Sahi’”.
The Mega Campaign which includes a series of television commercials, digital campaigns and on-ground activations will continue to run throughout 2022.
