In order to resolve complaints received from customers regarding obnoxious calls and unwanted/undesired SMSs,PTAformulated “Promulgation of Protection from Spam, Unsolicited, Obnoxious and Fraudulent Communication Regulations 2009” and “Telecom Consumer Protection Regulations”.  Based on these regulations PTA has established Consumer Complaint Management Cell and initiated dialogue and consultation with mobile operators to curb the transmission of undesired words through SMS. In this regard instructions were given to the mobile operators.

Mobile operators have now highlighted certain implications to implementPTAdirective. PTAhas also received input from customers, Government and other quarters on this issue.  Therefore, implementations of previous PTA instructions have been withheld.

In order to obtain views of different segments of the society and make broad based recommendations to PTA, a Committee has been constituted. This committee includes representatives from Federal government, Academia, Media, Cellular Mobile Operators, Consumer Forums and Civil Society.