Warid Telecom today announced it has signed on Lahore-based Latitude Corporate Relationship Solutions for the provision of public relations services.

Latitude is a boutique public relations and relationship management consultancy that offers a range of services in the fields of public and corporate relations and media management. The agency was selected following a competitive pitch process, during which the Latitude team demonstrated its ability to build the strategic relationships and communications necessary for informing the public and other interest groups about the latest developments in Warid’s offerings and corporate standing.

Sadaf Zarrar, Warid Head of Marcom, said, “Pakistan’s telecom industry is extremely complex and constantly evolving. In such an environment it’s important to bring on board a PR agency that understands the importance of brand building and developing a unique voice on industry perspectives. We felt the team at Latitude understands the need for wider communications campaigns that encompass more than just broadcasting news, including corporate profiling and pushing out industry thought leadership.”

Omar Jamil, CEO Latitude, added, “We are extremely excited to be given this opportunity to work with Warid Telecom. Warid has traditionally executed some of the best campaigns in the industry. We look forward to working with the company to continue developing creative campaigns that focus on raising awareness of Warid’s innovative cellular services and industry world view.”