Samsung is the global technology leader in electronics, telecommunications and Convergence technologies. As a leading corporate citizen of Pakistan, this socially responsible enterprise has initiated a generous flood-relief and rehabilitation response to meet the needs of the flood victims all over the country. To initiate the relief activities, Samsung donated Rs. 5 million worth of Food items, comprising of 1722 bags to be delivered to thousands of unfortunate families left homeless due to the catastrophic floods all over Pakistan.

Samsung has already dispatched 8 trucks loaded with food items, to the various flood affected locations of Punjab. These supplies should be sufficient to provide 3 time meals for the targeted families for the next 15 to 20 days. The dispatch ceremony of these trucks carrying relief goods was personally attended by the Managing Director of Samsung in Pakistan – John Park, who was accompanied by the Head of Corporate Marketing – Saad ul Hasan and the Retail Manager – Salman Vaqar.

The MD of Samsung Pakistan stated that; “Samsung takes its social responsibilities very seriously, as we believe that the wellbeing of our society brings long term progress in the country. We can never claim to be the best enterprise in the world, unless we remain at the forefront of Social Development and humanitarian initiatives. We also plan to continue with a broader flood-response plan, and stand shoulder to shoulder with the unfortunate flood victims, who have lost their livelihood and assets.”

Being a global enterprise, Samsung has always proven its humanitarian spirit, by launching generous responses to natural calamities, occurring in the countries where Samsung operates. In the aftermath of the current floods, every member of the society must contribute towards reducing the impact of the devastation and severe damage caused to the Agriculture, roads network and infrastructure, due to the torrential rains and canal breaches.