An increasingly large number of customers regularly use the extensive range of value-added-services (VAS) being provided. The time has come for mobile companies to realize the potential of VAS in enhancing revenues and providing financial sustainability in future. A customer’s cell-phone today, reflects and connects his personality to the society through his favorite ring back tone, ring tone, emails, facebook account, Mobile Trakking, money transfer facility, music play-list etc. Other popular services including; online magazines, Comedy box, Mobile internet, Mobile Music Channels. Purchasing music and other digital contents through cell phones is also possible.
Mobilink,telenor,U fone, Warid and Zong have largest port-folio of VAS in the industry. Some Exclusive VAS services from cellular companies include: Mobilink Genie, Telenor Easy Pasia, Phone Book saver from U Fone, Balance Sharing Warid and Zong introduced E care services
All the Telecom Companies has introduced the exciting scheme that promises high-valued Cash prizes for customers through a contest, based on answering trivia questions through SMS messages. It is comprised of Daily and Weekly Lucky-draws with a Final-Draw to conclude the campaign.
Cellular companies have launched the largest number of cutting-edge VAS options. Some of these services are far beyond the horizon of SMS and IVR. The most notable among these are;
Mobilink “Genie” and Telenor Easy pasia: It is revolutionary services, for conveniently making several kinds of instant payments including; utility bills, cellular phone bills and other transactions. It can be used for acquiring insurance policies and merchandise shopping. It will lead to the conception of a mobile currency. “Genie and Easy pasia” transactions are completely secured by reliable and prestigious Citibank, KASB Bank, Atlas Bank and Tameer Bank.
All the cellular companies introduced the “Tracking and Location Base services” is a Real-Time GPRS and GPS-Guided navigation system that provides elaborate satellite-based navigation and locations-based application through Infrastructure provided by Trakker. It has a voice-over instruction system with turn by turn, road by road and street by street precision, using digital Mapping techniques.
Mobile advertising is in its infancy at this time and it has a long way to go. While operators are working on it, but the equation is incomplete without customers and the advertisers. People are still accepting this new mode of advertising and in future we see MA being accepted as an established channel by customers and advertisers both.
Interactive games will change the Mobile entertainment scene in future. Users will play games with their friends on their mobile just like they do now on PC.
