In today’s fast paced life, the daily activity in society has become very demanding for the common citizens. Multi-tasking is the name of the game for attaining a successful life in the modern era. To make life easier and more comfortable, man has developed a vast range of devices, machines and systems. During recent years a wide variety of home appliances and office equipment have been introduced with a multitude of features to enable smooth execution of daily chores. Moreover, the human needs for relaxation and entertainment are also fulfilled by revolutionary new systems.
One of the leading global producers of electronics – Samsung Electronics, has won several World-Class awards for developing highly innovative appliances and devices to enhance quality of life and facilitate daily activities. Samsung is playing a leading role in bringing fresh concepts in digital media, electronics and mobile phones, besides remarkable achievements in convergence technology, where several technologies are combined to build multi-purpose machines that perform myriad tasks.
Recently, a grand exhibition of fabulous Samsung products named “Samsung Universe” was organized in Karachi. More than 30,000 visitors participated in this high tech extravaganza. For the first time in Pakistan, thousands of visitors were provided with a first-hand experience of Samsung’s revolutionary 3D TVs. This exciting display of innovative products also featured glimpses of famous 3D movies on Samsung 3D TV screens. The vast Pakistan Air Force Museum was chosen as the venue for this event which continued through the 3rd and 4th of July 2010.
The exhibition attracted people from all walks of life, who were thrilled by this fantastic display of latest Samsung products including; feature-rich Digital Cameras, Smart-phones, Virus-Free Air conditioners, Side-by-side refrigerators, hi-tech washing machines and the ground-breaking 3D LED TV products.
Samsung is the first company to offer a complete 3D product line-up including TVs, Blu-ray player and home theater. The amazing experience of Samsung’s highly evolved 3D technology was delivered to the consumers to introduce them to the best home theater system available in the world today. In future, Samsung is committed to continue bringing more attractive and exciting products developed through Global research and development.
The delighted visitors appreciated Samsung’s cutting-edge products and responded enthusiastically to the exciting activity at the exhibition. Distinguished professionals and management personnel of numerous publications and media along with consumers, including Techies and bloggers, were seen curiously exploring the features and technology of 3D TVs at this innovative show.
The festival also featured 3 gaming zones for the consumers with a flair for gaming technology. Another highlight of the show was a photo studio where the participants were getting their pictures taken and cheerfully walked away with instant print-outs of their photographs. 3D TV display became the center of attraction at the Exhibition and Samsung has its focus on consumer preferences to lead the way in the development and enhancement of such technologies. Pakistani consumers have eagerly waited for the 3D Television technology to enrich their entertainment and leisure activities.
In addition to 3D LED TV this festival also showcased a wide range of state-of-the-art Samsung Digital cameras, Smart phones including Galaxy, Wave-“Bada” phone and Dual-SIM phones. Also on display were the fastest PCs, Thinnest Monitors, high-capability Printers, Side-by-Side Refrigerators, classy Microwaves, and Virus-Free Air-conditioners from Samsung. This electronics giant also offers the “Bada mobile platform” and an integrated store of games, navigation, social networking, and other lifestyle applications called “Samsung Apps”.
Mr. Steve Han, General manager Samsung Pakistan, Mr. Injae Lee Senior Manager Samsung Pakistan, Mr. Zeshan Qureshi Head of Marketing Mobile Division Samsung Pakistan & Afghanistan, Mr.Khuram Farooq Head of Marketing Audio Visual Division Samsung Pakistan & Afghanistan and Mr. Baber Kazmi Head of Marketing HA Division Samsung Pakistan & Afghanistan attended the “Samsung-Universe Exhibition“, which proved to be a highly successful Mega Event providing exhilarating experiences and deep product insight to the aspiring customers. The success of this exhibition reflects the strength of Samsung’s technology and the popularity of its brand among the Pakistani consumers.
