Developed for Professional Wedding, Portrait, and Nature/Wildlife Photographers as well as Filmmakers, the EOS 5D Mark IV Delivers Excellent Image Quality and 4K Video Recording

Canon Pakistan launched 5D Mark IV camera here today with its business partner in Pakistan MBM International in a local hotel in Lahore. Where Canon unveiled the camera in presence of dealers and leading photographers of Pakistan were also present at the event. Canon, a leader in digital imaging solutions, has launched the EOS 5D Mark IV DSLR camera, the next generation of the popular and versatile 5D series of Canon professional DSLR cameras. Building on this legendary legacy, the EOS 5D Mark IV propels the series forward with a fusion of features and enhancements targeted to please even the most discerning creative eyes.  To make video shooting even easier, the camera also features Canon’s propriety Dual Pixel CMOS AF, even when shooting 4K to help ensure sharp focus and subject tracking.

In addition, “Canon’s EOS 5D series of DSLR cameras has a history of being at the forefront of still and video innovation. And today, we add to this family of cameras the EOS 5D Mark IV– the first in our 5D series to offer 4K video and built-in Wi-Fi and NFC connectivity,” said Mahmood Naqvi, Managing Director MBM International, Canon Official Distributor in Pakistan.

 “In developing this new DSLR camera, Canon listened to the requests of current EOS users to create for them a modern, versatile camera designed to help them create and share beautiful still and video imagery.”Outdoor photographers will really appreciate the new EOS 5D Mark IV, as it offers more resolution, better detail in the shadows, and improved speeds in autofocus and frame rate,”With the fabulous resolution of 4K video and the ability to make beautiful prints from a frame of that video as an added bonus, this camera sets a new mid-range standard for nature photography.”

Country Manager Canon, Mr. Sarshar Ali, expressed, “We are taking the art of photography to the next level with the launch of our outstanding cameras. These cameras have been superbly manufactured to give matchless performance and are capable of capturing even the minutest details of any scenario with utter perfection.” He further said that, “Our cameras are a product of ultimate expertise and they have been aptly equipped to capture lively moments and enable the users to live them all over again, every time they see the pictures.”

For the first time in an EOS 5D series DSLR camera, the EOS 5D Mark IV features built-in Wi-Fi®¹ and Near-Field Communication (NFC)™¹ providing for the easy transfer of images and MP4 movies to compatible mobile devices, as well remote shooting when using the Canon Camera Connect App². The EOS 5D Mark IV also includes a built-in GPS³ receiver with compass for precise geo-tagged information of latitude, longitude, and elevation. This is especially valuable to wildlife photographers and photojournalists who need to track their locations, as well as providing sports and wedding photographers the ability to sync a multiple-camera setup with extreme accuracy and precision. The camera’s built-in GPS can also be used to sync the camera’s time to the atomic clock, an invaluable feature when multiple photographers are covering the same event.