Etihad Airways, the national airline of United Arab Emirates, in conjunction with Radio 1 FM91, today announced the winners of their recently concluded on-air promotions titled ‘Chase the Race’ offering listeners a chance to win holiday packages to Abu Dhabi and full day passes to the newly-opened Ferrari World, the world’s first Ferrari theme park.
The winners; Atoofa Rehan, Sadia Latif and Muhammad Yasir were presented with holiday packages to Abu Dhabi, which included a return Coral Economy ticket from one of the airline’s four destinations in Pakistan – Karachi, Lahore, Islamabad and Peshawar – to Abu Dhabi and full day passes to Ferrari World.
Amer Khan, Etihad Airways’ Country Manager in Pakistan, said: “Abu Dhabi has become one of the most sought after emerging tourist destinations in the world and we are pleased to partner with Radio 1 FM91 to promote our airline’s home base through this contest.”
The competition, which concluded on January 28, 2011, was aired on the stations top three radio shows: Darna Mana Hai with Waqar Zaka, Drive On with Naveen Waqar, and Desi Girl with Anoushey Ashraf.
Listeners of each radio show had to answer questions related to Etihad Airways and Ferrari World in Abu Dhabi, and one lucky winner was announced from each of the shows.
Shazya Aamir, General Manager of Radio 1 FM91, said: “Continuing what has now become a trademark tradition of bringing forth the biggest giveaways on the most innovative of platforms, Radio 1 Fm 91 marks yet another chapter in an enterprising and engaging history of campaigns between ourselves and Etihad Airways through this contest.
“This was a fabulous promotion to start the year and we look forward to working with Etihad closely in the future and expanding what has undoubtedly proved to be a fruitful relationship.”