Etihad Airways, the national airline of the United Arab Emirates, recently teamed up with Fashion Pakistan, to present “Pakistan’s Most Inspiring Designer” award exclusively to the designer who wowed fashion lovers and critics at the third Fashion Pakistan Week that was held at the Pearl Continental Hotel from 7 to 10 April.

The coveted title was awarded to Shehla Chatoor, eliminating 27 other designers. Along with the trophy, Shehla got two return business class tickets to Europe from Etihad Airways.

The Fashion Pakistan Week is organized by the Council of International Fashion Designers to promote and support the fashion industry in the country and to educate, empower and encourage Pakistani designers as well as to promote traditional crafts and fashion.

Shehla Chatoor is known for her luxurious, sophisticated and timeless ensembles as well as her exquisite bridal gowns that are influenced by traditional art forms and embroidery. Her signature amalgamation of fabrics and textures were prominent throughout her collection and impressed all attendees.

Fashion Pakistan Council’s CEO, Maheen Khan, said:: “I wish to express my gratitude to Etihad Airways for its commitment and support to different segments of the Pakistani society through this partnership with us. We hope this collaboration will continue to flourish in the future.”