Etihad Airways, the national airline of the United Arab Emirates, sponsored a recent expedition of a team of British students from Off-screen Expeditions, a UK-based non-profit organization, to fly to Pakistan to assist in developing UK-Pakistan relations.

Exploring the North Western region of Pakistan in hopes of a better understanding of the country’s culture and customs, the team of 18-21 year old photographers, artists, musicians and a fashion designer met with local students, artists, social entrepreneurs, religious scholars and politicians, transcending the commonly held notions about Pakistan in the UK and other countries; which they characterized as ‘cricket, curry and terrorism’.

Amer Khan, Country Manager for Pakistan at Etihad Airways, said: “We are delighted to work with Offscreen Expeditions on this project. At the crossroads between east and west, Etihad Airways is well placed to promote cross cultural exchange and understanding between people and nations. Sponsoring this team of talented students is a perfect way to encourage and support the much needed cultural dialogue and awareness, and we look forward to witnessing the positive outcome the project will bring.”

The students have created a multimedia travelogue of their experiences which will be accessed through www.offscreenexpedition.com from November 8, engaging thousands of people across Britain and all over the world. Interactive and online education resources will also be made available for younger visitors to the website.

Expedition leader Jamie Buchanan-Dunlop said: “Etihad Airways’ invaluable support has made it possible for six students from the UK to explore Pakistan on their own terms, which will enable them to share their experiences with others around the world. At a time when increased understanding between cultures is exceedingly important, Etihad has made this journey possible.”