October has been marked internationally as Breast Cancer Awareness Month. Pink Ribbon Campaign was carried out by Fauji Fertilizer Company Ltd, Corporate Social Responsibility program at Sona Tower.

Pakistan has the highest rate of Breast Cancer in Asia. 1 out of every 8 women in Pakistan is at high risk resulting in death toll of 40,000 women annually. Fauji Fertilizer Company Ltd has a legacy of being an active socially responsible organization. Health care provision is a primary element of FFC CSR program and the company supports numerous health initiatives. Marking the event FFC collaborated with Pink Ribbon to raise awareness on Breast Cancer. Pink Ribbon’s commendable initiative of Pakistan’s first dedicated Breast Cancer Hospital is in progress. The lecture was conducted by Ms Sonia Qaiser from Pink Ribbon and Q & A session was headed by Dr Uzma Qasim Associate Consultant Oncologist from Shifa International Hospital.

Sadaf Khan from FFC remarked on the event that “Education and awareness is the first step. Let’s take it together on the road to women empowerment!”