HP unveiled a revolutionary new category of web-enabled printing solutions that will, for the first time in Asia Pacific, allow consumers and businesses to Enjoy quick, easy, access to popular digital content via an entirely new web-based printing platform with HP applications Print from any email device to any new ePrint-enabled printer from anywhere in the world through the new HP ePrint platform

Store documents or files in the cloud and print direct when needed Manage and customize their full printing experience through the new HP ePrint Center to enjoy relevant, fun and interesting content that is formatted for efficient printing.

To showcase these new solutions, HP announced a full suite of web-empowered e-All-in-One printers for home and business. These are the first web-empowered and cloud print-enabled printers in Asia Pacific that will allow instant, direct access to the Internet without requiring a local proxy PC or web appliance. The Customer will be able to enjoy access to customized pages on DreamWorks, Snapfish Photos, Tabbloid News, and Google Calendar directly from their printers – all at the touch of a finger via HP’s intuitive TouchSmart screen.

“We are once again revolutionizing printing to make web-empowered, cloud-enabled printing the new industry standard,” said Shahid Khan, Director Marketing, Imaging and Printing Group, HP. “We know that our customers want an easy way to print their content, anywhere, anytime. We’re making that a reality today by giving people the power to print from any web-connected device – smartphones, netbooks and more – to any printer in our portfolio.”  With the explosive growth of the Internet and smart phones in Asia Pacific in recent years, the new HP web-empowered printers make navigating through web content and printing easier for consumers and businesses.

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Research has shown that Asia Pacific is showing the highest growth in internet households and 3G technologies. By 2013, there will be more than 700 million internet households, among which approximately 50% are in Asia Pacific, and almost one billion⁽⁴⁾ smartphones, among which approximately 35% are in Asia Pacific. These trends are expected to fuel the demand for the new HP web-connected printers.

Every HP web-connected printer will have a unique simple email address that allows the sender to deliver a print the same way they would send an email message. Customers also can send documents to print through an HP ePrint mobile app on their smartphone device to a home, office or public print location. Customers will be able to send Microsoft® Office documents, Adobe® PDFs and JPEG image files, among others. With the new HP ePrint-enabled printers, customers can print free, personalized online content directly from the Web without a PC. The types of content available include customized daily news, coloring pages from popular entertainment properties, personal calendars.