Mobilink Jazz Jazba has announced the successful conclusion of the Summer Adventure Campaign 2011. As part of the campaign, Jazz Jazba provided a total of 60 participants with an adrenalin filled adventure holiday in the picturesque Northern Areas of Pakistan.

The Summer Adventure campaign was a unique initiative pioneered by Mobilink’s youth platform, Jazz Jazba, to provide it’s large youth customer base a once in a lifetime opportunity to win an all-inclusive adventure holiday. Jazba subscribers between the ages of 18 to 29 from across Pakistan were able to simply send the word ‘North’ via sms to enter a lucky draw. Winners, and their 3 friends, were awarded a trip to the Northern Areas of Pakistan inclusive of travel, boarding and a host of fun filled, adrenaline pumping and healthy activities such as wall climbing, hiking, biking, rafting, rock climbing archery, jet-skiing and parasailing.

Jahanzeb Taj, Vice President Marketing Mobilink highlighted “Jazz Jazba is Mobilink’s tribute to the vibrancy and spirit of Pakistan’s youth, and the Summer Adventure Campaign 2011 was an opportunity for us to provide our youth with a change to rediscover the natural beauty and heritage of Pakistan. Mobilink remains committed to providing the youth of Pakistan with the best cellular service, offering the best value on voice, sms and data packages.”

Faizan Munir, a winner from Lahore said about the trip, “I enjoyed every moment of the Jazz Jazba Adventure Campaign. Excellent initiative! The most memorable part of the trip was our visit to Mangla Dam –the lunch and water sports will remain a life-long memory!”

Similarly, Zaheer Irshad and Nadeem Shaukat from Kasur, were also very excited about taking their very first trip by air, stating:“This is the first time we flew on a plane and explored the Northern areas of Pakistan- it was an amazing experience, we will never forget this. Thank you Jazz Jazba for this ultimate experience”.