Mobilink officially announced the launch of Gmail SMS in collaboration with Google. Mobilink and Google signed an MoU to launch this innovative service earlier last month.

Gmail SMS, a free web-to-SMS service which enables a Gmail user to send SMS to any Mobilink subscriber via Gmail. Mobilink subscribers can also reply back to that SMS which will appear on user’s Gmail interface.

Speaking at the occasion, VP Marketing Mobilink, Jahanzeb Taj stated, “This is indeed an innovative step towards enhancing the accessibility of Mobilink subscribers by allowing them to be connected with Gmail users anywhere in the world via SMS. We are proud to have been able to partner with Google Inc. on this initiative which is another move in strengthening of our commitment to reshape lives through connectivity.”

Ahmad Hamzawi, Head of New Business Development for Middle East,North Africaand Central Asia, Google Inc. said, “We are excited to partner with Mobilink, the country’s premier cellular services provider to offer the ability for users worldwide to communicate via Gmail with millions of Mobilink’s subscribers. We feel this is a tremendous opportunity that will facilitate desktop to mobile communication and we look forward to deepening our relationship with Mobilink with other value added services”.

To use the service, the chat must be initiated by a Gmail user logged into the Gmail account via web browser. SMS sent by Gmail users to Mobilink subscribers will be free of cost while SMS sent by Mobilink subscribers to Gmail users will be charged at Rs. 1+Tax/SMS. No subscription is required to avail Gmail SMS service. Spam Protection Policy & Quota System (as defined by Google) will be applicable.