• Samsung continues to push the boundaries towards its vision of delivering innovation that matters
• Sets the standard for home entertainment with the world’s first bezel-less curved design SUHD TV
• Paves the way for smarter living with groundbreaking home appliances – Twin Cooling Plus Refrigerator, T9000 4-Door Flex Refrigerator and AddWash Washing Machines
• Breaks new ground in mobility with the introduction of the revolutionary Galaxy TabPro S, Gear S2 and Galaxy View

Samsung Electronics Middle East and North Africa (MENA), today, unveiled innovation that is making a meaningful difference in people’s lives during the Samsung MENA Forum 2016 in Lisbon, Portugal. The company highlighted how the intersection of great technology, content and services would shape the future and push boundaries to build an ecosystem that promotes smarter living and a connected future.

“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Mr. Choong Ro Lee, President of Samsung Middle East and North Africa.

Samsung is delivering innovation that matters to the Middle East and North Africa (MENA) region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future to the Middle East.

As Samsung continues to deliver meaningful innovation to its customers in the region, the company is also committed to using its technological innovation to contribute to the benefit of society at large.

Speaking of his company’s view on Corporate Social Responsibility, Mr. Lee said, “We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade.”

In line with its growing role in the region, Samsung MENA was the recipient of five prestigious Cannes Lions Awards for community inspired initiatives – Samsung Tunisia’s Back up Memory mobile app campaign for Alzheimer’s patients, as well as Samsung Turkey’s Hearing Hands call center project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives.