Samsung Electronics, a global market leader and award-winning innovator in consumer electronics, semiconductors and telecommunications, has unveiled the revolutionary Plasma Ionizer “Virus Doctor” air-conditioners which improve indoor air quality and enhance consumer well-being. It features Samsung’s latest SPi (Super Plasma ion) technology, which kills more than 99 percent of harmful micro-organisms including SARS and H1N1, to guarantee contamination-free indoor air.

Samsung Electronics Pakistan MD, Hee Chang Yee said, “Samsung has a strong commitment towards creating a higher Quality-of-Life and Health for customers and their families. This commitment has led to the creation of the Micro Plasma Ionizer (MPi) technology. Recent outbreaks of infectious diseases such as Avian Influenza, SARS and H1N1 have brought increasing attention to the health hazards posed by indoor air pollution. Samsung has therefore invested heavily in R&D and leveraged our technological innovation to develop the Virus Doctor to address consumers’ growing need for protection against airborne infections,”

The effectiveness of MPi technology against airborne pathogens has been tested and duly acknowledged by the Chungnam National University, Seoul, South Korea and Samsung’s research engineers. It is the first air conditioner to use Bacteria-eradication (Virus Doctor) technology to ensure healthy breathing and act as the first line of defence against deadly viruses like SARS and Swine Flu within your home.

The “Virus Doctor” lets consumers enjoy healthy and clean air indoors by eliminating various airborne biological pollutants such as common cold and influenza viruses, bacteria, fungi and allergens. For children and adults with allergies, it removes common home allergens such as dust mites and micro organisms. It is especially useful in eliminating allergens which trigger rhinitis and asthma. The device also protects the skin by defusing OH radical which causes premature skin-aging.