Lahore-Telenor Pakistan continues to make the country proud by winning six coveted awards at the Effie Awards held recently. The Effie Awards recognise marketing effectiveness and honour brands with ideas that make an impact. Telenor Pakistan has won 3 Gold, 1 Silver and 2 Bronze Effies adding to its growing list of recognitions and accolades received from the world over this year for its impressive roster of campaigns and products.
Telenor Pakistan’s flagship initiatives, “Naming the Invisible by Digital Birth Registration” and the “World’s First Personalized Data Plan” shone the brightest by scooping Gold awards in the categories of Marketing Disruptors, Media Innovation and Positive change (Social Good). Winner of a Silver Effie award in the Positive Change category, the service ‘Khushaal Watan 7272’ offers farmers not only access to localised agricultural information, weather updates, agricultural and livestock experts, as well as financial security through a host of health and life insurance products. Driven by its purpose of empowering societies through connectivity, Telenor’s Khushaal Watan and the Digital Birth Registration programs offer Pakistanis a chance to a better life using technology, delivering resilient, secure, and inclusive connectivity.
Telenor Pakistan’s dedication to improving livelihoods and its ability to lead by example is what makes the network operator of choice for tens of millions of Pakistanis. This is well-earned recognition of the organisation’s ambition to advance the process of documenting Pakistan’s invisible souls and providing the nation’s farmers with a guiding light throughout the year.
These achievements make Telenor Pakistan the most celebrated and acknowledged telecom brand this year. The awards recognise Telenor Pakistan’s promise of empowering Har Pakistani to do more, be more and achieve more. Effie Pakistan is a not-for-profit initiative between the Pakistan Advertisers Society and Effie Worldwide. It stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.
