Ufone has once again positioned itself as a market leader in innovation and unique ideas by launching ‘MyTunes’, one of the most promising value added service in the industry.

For the first time in Pakistan, Ufone users will have the exclusive option to listen to the songs of their choice once they call on any number. Officially known as MyTunes the caller gets to hear the tune that is being set, instead of listening to the conventional ring-tone, or caller tunes set by the person the caller is making a call to. Users can dial 666 and select MyTunes from Urdu and English melodies. Daily subscription charges are Rs.1+tax.

Speaking at the launch, Akbar Khan, Chief Marketing Officer at Ufone said that it was important to understand the changing requirements of the customers and work towards developing such services and propositions which cater to the evolving needs of Ufone subscriber base. “With this attractive service, call-making will become more enjoyable and fun”, he added.

About Ufone: Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 22 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide.